Stories & Strategy

Bespoke services for highly technical applications

ENTER CODE: BEACH

Just kidding, there are no codes. This summer we're offering to help non-commercial (mostly) open source software projects with upgrading their brand, content, and communities for FREE. Interested? Hit the email form at the bottom of this page.

Michael DeHaan is, among other things, the creator of Cobbler and Ansible. Ansible began as a nighttime side-project and grew to automate the computing platforms of an estimated 60%+ of the Fortune 500.

As witnessed early on (2012-2015), success came not only through attention to product strategy & building quality software, but also through a great attention to communication. We communicate well - and build the right things - when we can put ourselves in our audience's shoes and anticipate their perceptions and needs. We learn from each interaction. For Ansible, success required laser-focused messaging, a foolproof onboarding process, providing clean documentation & examples, and using clear explanations to put the technology in context. All of this resulted in more user conversations and that lead to much better products.

The thesis? Highly technical audiences think differently, and the usual marketing and community techniques attempting to reach them need to evolve. Otherwise, great solutions are lost in the noise of thousands of other solutions. My goal is to help your products and services be amazingly successful by applying proven ideas, well-tested by experience - and to help your users be inspired by the possibilities of the technology and services you have created.

Please see some of my suggested offerings below. Does working together sound interesting? Let's talk! Meanwhile, you might like to read the blog!

About

Our Difference

We don't use tricks. We believe in hard work and putting customers and products first. We seek to create authentic, efficient, inspiring, and useful communication that respects the reader's time and helps them learn. We develop content built for multiple learning styles and audiences simultaneously, so communications are clear & effective. We help design products that solve problems.

Web Content/Story Development

Web Content/Story Development

Words matter. Reach your audience.

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Tutorials & Documentation Development

Tutorials & Documentation Development

Documentation is a strategic asset. Get users onboarded fast and keep them coming back.

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Architecture/API Review

Architecture/API Review

Architecture and API design are some of our favorite parts of software development.

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Product Strategy/Roadmap Review

Product Strategy/Roadmap Review

No plan survives first contact? We consider that a challenge.

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Open Source Strategy Review/Consultation

Open Source Strategy Review/Consultation

Learn from experience from running one of the largest GitHub projects in the world.

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Due Dilligence

Due Dilligence

Need an objective opinion on something? We'd be happy to help.

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Ongoing Advisement

Ongoing Advisement

Running a startup? Sometimes you need someone who has been there before.

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